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Services / Marketing email

Follow-ups that send themselves, at the moment they matter

Emails triggered by what a customer actually did: a form sent, a booking made, a payment missed. Every new contact gets the right next message without anyone remembering to send it.

Block-print illustration for marketing email

What this covers

  • Welcome and onboarding sequences
  • Reminders before appointments and deadlines
  • Follow-ups after quotes and inquiries
  • Newsletters with clean lists and tracking

Client work

Real projects, named by sector and region.

Staffing · MichiganLiveRepeat client

A $250/month agency tool replaced in about 11 hours

Before
The agency paid $250 a month for agency software.
What we built
  • Jotform-based CRM: registration, automatic emails, contract and payment
  • Later, a multi-day booking payment flow
  • Moved one button on their site
Result
Moving one button on their site brought new client sign-ups. Repeat client: they came back for the multi-day booking flow.
~11 hours to build$250/mo tool replacedJotform
Healthcare · CaliforniaLive

Unused OR hours now release themselves 48 hours ahead

Before
Surgery requests and OR availability went back and forth by phone and email. Unused OR time sat empty, and cancelled patients still got pre-op emails.
What we built
  • Online surgery request flow
  • OR availability on the web
  • Unused hours released automatically 48 hours ahead, with an email notice
  • Pre-op emails stop for cancelled patients
  • Bounced emails filtered out
Result
Live. Doctor capacity is up 2.5x and weekly operations up 220%. Open OR time is released on its own, and nobody chases patients for paperwork anymore.
2.5x doctor capacity220% more weekly operations48h automatic release of unused OR time
Operations · TennesseeDeliveredRepeat client

Quarterly KPI reviews across departments, prefilled and signed

Before
Employee KPI evaluations were built by hand and chased over email.
What we built
  • Quarterly KPI evaluation workflows across departments
  • Prefilled tables
  • Employee self-review and manager forms
  • Evaluator signature emails
Result
Delivered. The quarterly evaluation went from a month to 2 days, and every department's progress is trackable.
1 month to 2 days per quarterly evaluation
“Before, our staff spent hours chasing patients for paperwork before every procedure. Now intake is done before they walk in. Our doctors see 2.5x more patients and our weekly operations are up 220%. The work we started with Buri keeps improving and keeps responding to what our clinic needs. Amazing partner who takes ownership to work with!”
Upwork client · OR scheduling and patient intake

A first working version, usually within days.

One 20-minute call to map how the work runs today and what marketing email would change.

Book the call
Buri, ex-Jotform software engineer
Who builds this

Buri, ex-Jotform engineer and product team lead (2020-2025)

Based in Rome, working on US hours. Top Rated on Upwork.

Upwork rating
5.0
Upwork rating
Job Success
100%
Job Success
jobs delivered
37
jobs delivered
hours logged
466
hours logged

LinkedIn Upwork reviews

Bring the work your team still does by hand.

One 20-minute call: how it runs today, what an agent or automation would change, and whether it is worth building.

Book a free 20-min call