Customer Success · Automation KitComing soon

NPS that actually does something: detractors escalate, promoters refer, and leadership gets the monthly read

Updated Apr 24, 2026

Most NPS surveys are a single question in a dead-end form. Score comes in, lives in a spreadsheet, and nothing happens. Detractors never hear back. Promoters never get asked for a referral. Leadership sees a rolled-up number once a quarter and can't act on it.

Notify me when it shipsThis kit is being built. Get on the list and I will reach out when it is ready.

What you'll receive

4 Forms
4 Emails
4 Workflows
4 Integrations
3 Extras

Plus: Monthly NPS leadership dashboard, Detractor closed-loop tracking, Cohort-based NPS comparison template

Installed in your Jotform account.
You own everything. No monthly fees to me.

Kit contents

NPS & Customer Feedback Routing Kit

01NPS score form (0-10) with follow-up questionform
02Detractor deep-dive form (what went wrong + priority)form
03Promoter referral form with reward unlockform
04Passive feedback form with open-ended promptform
05Detractor acknowledgement with CS manager cc'demail
06Promoter thank-you with referral linkemail
07Passive follow-up with one specific improvement questionemail
08Monthly NPS digest to leadership with trendemail
09Score-based routing (0-6 detractor / 7-8 passive / 9-10 promoter)workflow
10Slack alert to CS team on detractor submissionworkflow
11Auto-assignment to account owner for detractor follow-upworkflow
12Quarterly trend rollup for board reportingworkflow
13CRM update of customer health scoreintegration
14Slack CS-channel alertsintegration
15Email platform for promoter referral campaignintegration
16Google Sheets for raw data logintegration
17Monthly NPS leadership dashboardextra
18Detractor closed-loop trackingextra
19Cohort-based NPS comparison templateextra

System diagram

The solution

How this kit actually works.

Most NPS surveys are a single question in a dead-end form. This one branches: detractors to CS escalation with context, passives to probing questions, promoters to a referral ask. Plus a one-page monthly digest leadership actually reads.

What's included

Every piece planned. Shipping when the kit launches.

Forms

NPS score form (0-10) with follow-up question
Detractor deep-dive form (what went wrong + priority)
Promoter referral form with reward unlock
Passive feedback form with open-ended prompt

Emails

Detractor acknowledgement with CS manager cc'd
Promoter thank-you with referral link
Passive follow-up with one specific improvement question
Monthly NPS digest to leadership with trend

Workflows

Score-based routing (0-6 detractor / 7-8 passive / 9-10 promoter)
Slack alert to CS team on detractor submission
Auto-assignment to account owner for detractor follow-up
Quarterly trend rollup for board reporting

Integrations

CRM update of customer health score
Slack CS-channel alerts
Email platform for promoter referral campaign
Google Sheets for raw data log

Extras

Monthly NPS leadership dashboard
Detractor closed-loop tracking
Cohort-based NPS comparison template

Pricing

Planned pricing. Subject to change before launch.

Base Kit

Ready to run, self-setup

$59

All forms, emails, and workflow configs
Setup documentation
30-minute video walkthrough
14-day email support

Not yet available

Pro Setup

Kit + setup call + customization

$129

Everything in Base
45-minute setup call
CRM and Slack integration configured
Custom rollup schedule and recipient list
30-day email support

Not yet available

Done-For-You

Full implementation by me

$299

Everything in Pro
Full implementation in your Jotform account
CS team training session
Custom dashboards and cohort analysis
60-day priority support

Not yet available

Frequently asked

The questions I get before someone buys.

Can I send this at different lifecycle points?
Yes. Most teams run it at 30 days post-onboarding, 90 days post-onboarding, and quarterly after that. The workflow supports multiple entry points with cohort tracking so you can compare scores by cohort.
How does the detractor escalation actually work?
When a 0-6 score comes in, the workflow fires a Slack alert to your CS channel, emails the account owner with context, and opens a follow-up task. The closed-loop tracking makes sure no detractor ghosts into the void.
Can promoters book a referral call?
Yes. The promoter flow can include a calendar link for a referral conversation, or a shareable referral-request form with a reward. The Pro tier configures which path fits your motion.
Will the monthly digest actually get read?
That depends on your leadership, not the tool. But the digest targets exec scanning: trend, biggest movers, top themes from open-ends, action items. One page.

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Want to know when this kit ships?

This kit is on my build list. Leave your email or book a call and I will reach out the day it is ready. Early buyers get a discount.

Book a call

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NPS that actually does something: detractors escalate, promoters refer, and leadership gets the monthly read

Updated Apr 24, 2026

Notify me when it shipsThis kit is being built. Get on the list and I will reach out when it is ready.

Every piece planned. Shipping when the kit launches.

Forms

NPS score form (0-10) with follow-up question
Detractor deep-dive form (what went wrong + priority)
Promoter referral form with reward unlock
Passive feedback form with open-ended prompt

Emails

Detractor acknowledgement with CS manager cc'd
Promoter thank-you with referral link
Passive follow-up with one specific improvement question
Monthly NPS digest to leadership with trend

Workflows

Score-based routing (0-6 detractor / 7-8 passive / 9-10 promoter)
Slack alert to CS team on detractor submission
Auto-assignment to account owner for detractor follow-up
Quarterly trend rollup for board reporting

Integrations

CRM update of customer health score
Slack CS-channel alerts
Email platform for promoter referral campaign
Google Sheets for raw data log

Extras

Monthly NPS leadership dashboard
Detractor closed-loop tracking
Cohort-based NPS comparison template

Planned pricing. Subject to change before launch.

Base Kit

Ready to run, self-setup

$59

All forms, emails, and workflow configs
Setup documentation
30-minute video walkthrough
14-day email support

Not yet available

Pro Setup

Kit + setup call + customization

$129

Everything in Base
45-minute setup call
CRM and Slack integration configured
Custom rollup schedule and recipient list
30-day email support

Not yet available

Done-For-You

Full implementation by me

$299

Everything in Pro
Full implementation in your Jotform account
CS team training session
Custom dashboards and cohort analysis
60-day priority support

Not yet available

The questions I get before someone buys.

Can I send this at different lifecycle points?

Yes. Most teams run it at 30 days post-onboarding, 90 days post-onboarding, and quarterly after that. The workflow supports multiple entry points with cohort tracking so you can compare scores by cohort.

How does the detractor escalation actually work?

When a 0-6 score comes in, the workflow fires a Slack alert to your CS channel, emails the account owner with context, and opens a follow-up task. The closed-loop tracking makes sure no detractor ghosts into the void.

Can promoters book a referral call?

Yes. The promoter flow can include a calendar link for a referral conversation, or a shareable referral-request form with a reward. The Pro tier configures which path fits your motion.

Will the monthly digest actually get read?

That depends on your leadership, not the tool. But the digest targets exec scanning: trend, biggest movers, top themes from open-ends, action items. One page.