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About

I spent five years building the thing you're configuring.

I'm Buri. From 2020 to 2025 I was an engineer at Jotform - the company that makes the form tool you're trying to bend into a workflow - and by the time I left I was the team lead on one of the product teams. I built features used by millions of forms a month. I wrote the integration code. I watched support tickets land and I knew what was going to break before the customer finished typing.

Illustration of Buri

What I believe about forms.

  • A form is the beginning, not the deliverable.

    If the workflow after the submit button is manual, you don't have automation. You have a nicer inbox.

  • Conditional logic is where projects die.

    Most “simple” forms aren't. Scholarship applications, medical intake, multi-tier pricing - they all need logic that most builders wire wrong the first three times. I've written that logic for a living.

  • You should own what I build.

    Everything runs inside your Jotform account. No middleware I control. No monthly fee to me. If we part ways tomorrow, your forms keep running.

What I won't do.

  • Resell someone else's templates as my work.
  • Lock you into a platform I host or a retainer you don't need.
  • Promise a kit fits when I can tell on the call that it doesn't.

If any of that lands, we should talk.

Free 20-minute call. Bring the problem, leave with a straight answer about whether a kit fits or whether you're better off custom.